Brand Genesis System
Build the identity before the business enters the market.
Brand Genesis System combines the B.H. Method with qualitative external research to clarify the priority customer, category, alternatives, credible points of difference, positioning and emotional promise — then turns that direction into a coherent logo system, slogan architecture, cinematic campaign assets, a custom brand song and a practical activation manual.
Included
- A substantive, research-informed B.H. Brand Genesis Blueprint, with depth proportionate to the complexity of the project and the quality and availability of the evidence and sources.
- A qualitative Competitive and Strategic Context based on publicly available sources, including a proportionate review of direct and high-proximity competitors, alternatives, substitutes and global analogues, together with white-space hypotheses, a Client Difference Analysis and a Best-Practice Transfer Map.
- One logo system, including primary, horizontal and simplified versions where technically appropriate.
- One main slogan and three supporting campaign lines.
- Four separate high-resolution 16:9 cinematic campaign visuals, optimized for professional digital use.
- One high-resolution 16:9 cinematic brand film, optimized for professional digital use and delivered at up to 4K where supported by the approved production workflow, with an approximate running time of 90 seconds.
- One high-resolution 9:16 cinematic short, optimized for professional vertical digital use, targeting approximately 45 seconds.
- One custom brand song, with vocals or as an instrumental piece according to the approved creative direction, delivered as a standalone audio track and integrated into the cinematic brand film where appropriate.
- One practical Brand Activation Manual, including clear usage guidelines, publishing recommendations and an initial activation roadmap.
- One Creative Direction Presentation for review and approval.
- One consolidated refinement round for the approved logo system.
- One consolidated minor revision round for the approved 16:9 cinematic brand film, limited to technically feasible adjustments that do not alter the approved concept, script or creative direction.
- One consolidated minor revision round covering up to two campaign visuals, limited to technically feasible adjustments that do not require substantial regeneration or a change to the approved creative direction.
Important Service Information
This service provides one consolidated strategic and creative direction and includes qualitative research based on publicly available sources. It does not include quantitative market research, legal or financial due diligence, trademark clearance, multiple competing creative routes or any guarantee of sales or commercial performance.
Visual materials are created using AI-assisted production tools and are subject to the technical limitations of generative production.
Please review the complete Service Scope, Research and AI Production Limitations before purchasing.
Project Delivery Timeline
Within 30 days of receiving the complete client brief and all required materials, the client will receive the B.H. Brand Blueprint and the Visual Identity Direction Approval Pack, including the strategic and creative guidance required to review and approve the proposed direction.
Following the client’s approval of the strategic and visual identity direction, up to an additional 30 days will be required to produce and deliver the final creative materials included in the purchased service.
The production timeline begins only after the client has provided all required information, materials and approvals. Any delay in providing feedback, materials or approval may extend the delivery schedule.