Part I - Public Terms and Conditions of Service

1. Seller and contact details

The contractual contact email is info@beyondhomelands.com. Operational support is provided in accordance with Section 16. Complaints, statutory withdrawal notices and legal notices may be sent to that email and through any dedicated function made available on the Website. The absence of telephone or live-call support from the standard package does not restrict any non-waivable consumer right or legally required contact channel.

The "Website" means the Beyond Homelands Studio website, its service pages, its Shopify store and the order-linked forms and delivery interfaces used for the Service.

2. Application of these Terms

These Terms apply to each order for a Brand Genesis System, Brand Evolution System, Signature Brand World, Private Bespoke Brand World, activation or continuity service, or any other service that expressly incorporates them (each a "Service").

By placing an order, the Client confirms that they have read these Terms, the relevant product page, the price, scope, delivery estimate, revision allowance, exclusions, Privacy Policy and any additional terms displayed at checkout. A person ordering for an organisation confirms that they are authorised to bind it.

Nothing in these Terms excludes or restricts rights that cannot lawfully be excluded, including mandatory consumer rights.

3. Contract documents and order of precedence

The contract consists of, in descending order of priority: (a) any separately signed custom agreement; (b) an order-specific written scope or acceptance notice issued by the Studio; (c) the product page in force when the order is placed; (d) these Terms; (e) the final Creative Direction record approved by the Client; (f) the completed Brief; and (g) general promotional material.

Only the deliverables expressly listed on the product page or in an order-specific written scope are included. Internal protocols, prompts, research registers, matrices, scores, unused concepts, generation histories, chain-of-thought, production notes and working files do not form part of the contract and are not Deliverables.

If an order-specific signed agreement conflicts with these Terms, that agreement prevails to the extent of the conflict. Mandatory law always prevails.

4. Definitions

•      "Brief" means the complete service-specific questionnaire submitted through the official Hulk or successor intake form, together with all required confirmations and usable files.

•      "Business Client" means a person or entity ordering wholly or mainly for a trade, business, craft, professional activity or planned commercial venture, to the extent recognised by applicable law.

•      "Client" or "you" means the person or entity placing the order.

•      "Clear Error" means an objectively verifiable production mistake, such as a typographical error introduced by the Studio, an incorrect Client-supplied name, a missing contracted file, a broken export or a materially wrong file format. It does not include subjective dislike, a change of mind, a new preference or an inherent generative limitation disclosed in these Terms.

•      "Compact Business" means a founder-led, independent or small-team business that meets the standard-scope criteria in Section 5.

•      "Consumer" means an individual acting for purposes wholly or mainly outside their trade, business, craft or profession, where applicable law treats that individual as a consumer.

•      "Creative Direction" means the consolidated strategic, verbal, visual, narrative and production route described in Section 13. It is not a set of finished Deliverables or an approval round for every individual asset.

•      "Deliverables" means only the final items expressly listed in the purchased product scope.

•      "Project Start Date" means the date on which the Studio confirms that the Brief is sufficiently complete and usable, the required payment conditions are satisfied, the project is within scope and, for a Consumer requesting an early start, the required express request and acknowledgements have been obtained.

•      "Revision" means one consolidated adjustment round expressly included by the product page and confined to the approved direction and the stated limits.

5. Intended Clients and standard-scope eligibility

5.1 Brand Genesis and Brand Evolution are Compact Business services

Brand Genesis System and Brand Evolution System are productised services designed for founders, independent professionals, creators, local or online businesses and compact business teams. They are not enterprise transformation programmes and are not priced to cover the complexity of a group, franchise, multi-brand portfolio or extensive branch network.

5.2 Standard-scope criteria

Unless the product page expressly states otherwise, Genesis and Evolution cover:

•      one identified business or planned business;

•      one principal brand and no portfolio of sub-brands;

•      one core business model and a reasonably coherent offer architecture;

•      one principal decision-maker and one consolidated approval chain;

•      one primary market or coherent market cluster;

•      one final delivery language;

•      an online business or one principal physical location; and

•      a level of operational, regulatory and stakeholder complexity reasonably manageable through the standard Brief and fixed-scope workflow.

Employee count alone is not decisive. A business with a small team may still be outside standard scope if it has multiple branches, markets, brands, product divisions, stakeholder committees or materially different customer journeys.

5.3 Projects requiring a higher or custom scope

Signature Brand World or Private Bespoke Brand World may be required for a multi-location business, group of companies, franchise, extensive product portfolio, multiple delivery languages, several distinct markets, regulated or technically complex sector, multiple decision-makers, white-label engagement, strict security requirements, exact product or person replication, multiple creative routes, or any project whose complexity materially exceeds the standard package.

5.4 Reclassification

The Studio may assess actual complexity after receiving the Brief. If the Client has purchased an unsuitable package, the Studio may propose an upgrade or custom scope. If the Client declines and no material work has begun, the Studio will cancel the order and refund the amount received. If the mismatch results from incomplete, inaccurate or withheld Client information discovered after work has begun, the Studio may suspend or terminate the project and retain or charge the amount lawfully attributable to work performed, reserved capacity and non-recoverable costs. Consumer rights are unaffected.

6. Nature and limits of the Service

The Client purchases an integrated brand identity and communication service, not unlimited labour, unlimited consultation or a guaranteed subjective outcome. The Studio applies the B.H. Method, professional judgement, qualitative public-source research and AI-assisted production to create one coherent strategic and creative route.

The Service does not include, unless expressly stated in the product scope:

•      business naming, legal or regulatory advice, tax advice, financial planning or business-plan preparation;

•      trademark, copyright, design-right or advertising-law clearance;

•      quantitative market research, representative surveys, market sizing, paid-database research, exhaustive competitor intelligence or proof of demand;

•      traditional filming, actors, product photography, exact digital twins, complex character continuity or technically exact simulations;

•      website development, social-media management, media buying, advertising-account management, CRM implementation or ongoing content management;

•      unlimited alternatives, speculative concepts, workshops, calls, meetings, stakeholder presentations or continuous email consulting; or

•      raw project files, editable timelines, prompts, source sessions, stems, model files, unused generations or rejected concepts.

No page count, word count, number of research sources or number of internally explored alternatives is guaranteed unless the product page expressly makes it a fixed Deliverable.

7. Order, contract formation and suitability review

The order is placed when checkout is completed and the first payment is successfully authorised. The automated confirmation records and accepts the order, subject to these Terms and the Studio's right to review scope, legality, rights, technical feasibility and ethical suitability.

An order confirmation does not oblige the Studio to produce unlawful, unsafe, deceptive, infringing, technically impossible or out-of-scope material. The Studio may request clarification or evidence before confirming the Project Start Date.

If the Studio declines an otherwise truthful and properly disclosed project before material work begins for capacity, technical, ethical or reputational reasons, it will refund the amount received. The Studio is not required to disclose confidential security, safety or production controls.

8. Price, taxes and 50/50 payment structure

8.1 Price and taxes

The total contract price is the amount displayed at checkout, including or excluding VAT and other taxes as stated there. The Client must provide accurate billing, country and tax-status information, including a valid VAT number where applicable.

8.2 First instalment

Unless the product page states otherwise, fifty per cent (50%) of the total price is payable at checkout. For a Business Client, once the order has been accepted and the cancellation period, if any, has expired, the first instalment is allocated to project reservation, onboarding, suitability and rights review, preparation, reserved production capacity and the initial strategic milestone. It is not a freely refundable deposit after the Project Start Date or following Client default, subject always to applicable law.

8.3 Second instalment

The remaining fifty per cent (50%) is due no later than thirty (30) calendar days after the order date, unless the order confirmation specifies a different date. The due date is independent of Client delays in submitting the Brief, responding to questions or approving the Creative Direction. Client delay does not postpone the payment schedule because production capacity and the project window have been reserved.

8.4 Payment providers

Payments are processed through Shopify or another approved payment provider. Provider authorisation, fraud review, failed payment or chargeback review may delay or suspend the project. Any separate consumer-credit or payment-provider agreement is between the Client and that provider and does not expand the Studio's scope or revision obligations.

8.5 No rights before full payment

Final unwatermarked Deliverables, high-resolution files and intellectual-property licences are not released or effective until the total price and any agreed additional charges have been paid in cleared funds.

9. The Brief, information quality and Project Start Date

9.1 Mandatory official Brief

The Service cannot be performed without the correct completed Hulk or successor Brief. The Client must use the order number and purchase email, complete all mandatory fields, make the required legal and rights confirmations, identify one authorised contact, and upload usable files in the permitted formats.

The Studio's delivery estimate does not start at checkout. It starts on the Project Start Date.

9.2 Accuracy and completeness

The Client must provide information that is accurate, complete, coherent and not misleading. The Studio is not required to invent critical business facts, certifications, legal claims, prices, product characteristics or evidence that the Client has omitted.

The Client must keep independent backups of everything submitted. Corrupted, low-resolution, password-protected, unlawful or technically unusable files may be rejected or replaced.

9.3 Blueprint depth depends on the Brief

The specificity, depth and evidential strength of the Brand Blueprint and related strategy necessarily depend on the relevance, clarity and adequacy of the Client's answers, examples, records and supporting material. A vague, contradictory, speculative or minimally completed Brief may result in a narrower analysis, more qualified conclusions, clearly stated assumptions or fewer business-specific findings. This is not a failure by the Studio where it results from the quality or absence of Client information.

The Studio may issue one or more consolidated clarification requests. If critical information remains missing, the Studio may pause the project, proceed on reasonable disclosed assumptions, narrow the analysis to what the evidence supports, or treat the failure as Client non-cooperation under Section 10.

9.4 Finalisation of core inputs

Once the Studio confirms that the Brief is complete, the following core inputs are treated as fixed: the selected Service, business stage, principal business activity, principal brand or project name, delivery language, target geography, core offer, intended customer context and any mandatory legal restrictions. Corrections of objectively wrong information remain possible, but a Client change of mind is governed by Section 15.

10. Failure to complete the Brief and Client inactivity

The Client should submit the complete Brief within thirty (30) calendar days after the order date. If it is not submitted, the Studio cannot begin the substantive Service for reasons attributable to the Client, the delivery timetable does not run, and the reserved production slot may be released.

After thirty days, the Studio may mark the project dormant and send a notice allowing a further thirty (30) calendar days to cure the failure. If the Client still does not submit a sufficient Brief by the end of that period, the Studio may administratively close and terminate the project.

For a Business Client, closure caused by failure to provide the Brief or required cooperation does not entitle the Client to recover the first instalment, which the parties agree is allocated to reserved capacity, onboarding, administration, availability and initial project commitments. The Studio is not required to create or deliver incomplete work without the required inputs. Any right to retain an amount is limited to what applicable law permits and does not override mandatory Consumer rights.

If a dormant project is later reopened by agreement, it will be scheduled according to then-current capacity and may require a restart fee or a new quotation.

11. Late or missing second instalment

If the second instalment is not paid by its due date, the Studio may immediately suspend research, strategy, production, revisions, delivery and all licence grants. Suspension caused by non-payment does not constitute Studio delay and releases any reserved delivery date.

The Studio may issue a payment notice and allow the Client up to thirty (30) calendar days after the original due date to cure the default. If cleared payment is not received within that additional period, the Studio may terminate the Service by written notice, retain the first instalment for a Business Client as payment for the initial milestone, reserved capacity and work performed, and withhold all incomplete or unpaid Deliverables and licences. The Studio will not be required to continue or complete the project.

For a Consumer, the consequences of default, termination and any retained amount are limited by mandatory law and must reflect services actually performed and other amounts lawfully due. Nothing in this Section creates an unlawful penalty or removes statutory remedies.

12. Delivery estimates and Client-caused delay

Delivery periods shown on the product page are good-faith estimates in business days, not guaranteed deadlines, unless an order-specific signed agreement expressly states that time is of the essence.

The estimate begins only on the Project Start Date. It may be extended by Client delay, incomplete or changing information, late approvals, late payment, unusable files, legal or rights concerns, multilingual complexity, unavailable or changing public sources, failed generations, AI or software restrictions, platform outages, third-party licence changes, illness, force majeure or material technical complexity.

When a Client misses a response or approval deadline, the Studio may release the reserved production slot. Resumed work will enter the next reasonably available slot, so the extension may exceed the number of days of the Client's delay.

13. Creative Direction approval - what it does and does not mean

13.1 Approval of a route, not approval of finished assets

"Creative Direction approval" means that the Client approves the direction in which the Studio will create the brand system and Deliverables. It is not an entitlement to receive, inspect or approve each finished slogan, image, logo alternative, storyboard, scene, character, voice, music draft, edit, generation or production detail before it is created.

The Creative Direction may describe or illustrate the selected audience and human need, positioning, strategic promise, tone of voice, verbal territory, visual mood, colour and typography principles, logo approach, narrative concept, film atmosphere, music mood and originality rationale. Any words, references, frames, sketches, mood images or examples shown at that stage are directional and may be representative rather than final.

In particular, unless the product page expressly says otherwise, the approval pack does not include:

•      all final slogans or campaign lines;

•      the four final campaign visuals or alternative finished images;

•      completed logo alternatives from which the Client selects;

•      a frame-by-frame storyboard, final film cut or scene-by-scene approval;

•      a finished short, voice performance, song demo or final music track; or

•      prompts, unused concepts, model outputs or internal creative explorations.

13.2 Effect of approval

Approval authorises the Studio to translate the selected direction into final creative work using its professional judgement. The Studio retains discretion over exact wording, composition, casting of synthetic characters, environments, transitions, camera language, pacing, voice, sound, music and other execution details, provided that the work remains materially consistent with the approved direction and purchased scope.

The Client may identify factual errors, legal restrictions, mandatory wording or a material contradiction with the Brief. The Client may not convert direction approval into unlimited art direction, require multiple speculative routes or demand prior approval of each production decision.

13.3 Response deadline

The Client must submit one consolidated approval or permitted correction request through the official form within five (5) business days, unless the notice states otherwise. Silence does not automatically constitute approval, but it pauses the schedule and may release the production slot. After fifteen (15) calendar days without a required response, the project may be marked dormant. After sixty (60) calendar days of inactivity, Section 10 may be applied.

14. AI-assisted production and technical limitations

14.1 Use of AI and production tools

The Client understands that the Service may use generative AI, synthetic voice, AI-assisted music, image and video models, editing software, stock or licensed assets, web research tools and human creative direction. The Studio decides which tools, models, workflows and production techniques are suitable and may replace them with reasonably comparable tools.

14.2 Exact-detail requests

Standard packages are designed to communicate a coherent brand idea, not to reproduce unlimited exact physical details. A Client may state important constraints and prohibited elements, but the Studio may simplify, reinterpret, symbolise or decline requirements that are technically unreliable, disproportionately complex or inconsistent with the approved direction.

The following commonly require a Signature or bespoke scope and are not guaranteed in Genesis or Evolution: exact continuity of faces, bodies, clothing, accessories, proprietary products, packaging or architecture across many shots; exact digital twins; complex hand actions; readable generated text; precise reflections or physics; crowded scenes; several recurring characters; long dialogue; perfect lip-sync; exact camera blocking; exact replication of a real location; or a large list of simultaneous mandatory visual details.

If a requested detail cannot be produced reliably, the Studio may use narration, typography, close-ups, symbolic imagery, image-led animation, a different camera angle, a simpler scene, an alternative character or another communication-equivalent solution. Such a reasonable substitution is not a Clear Error merely because it differs from the Client's imagined execution.

14.3 Inherent generative variation

Perfect visual, voice, movement, music or character consistency cannot be guaranteed. Minor artifacts involving hands, text, reflections, anatomy, motion, lip-sync, interpolation, compression, background objects or continuity are not defects if they do not materially impair the Deliverable's intended communication purpose when viewed in normal use.

The Studio does not guarantee that a particular AI model, voice, style capability or music tool will remain available. Safety rules, model policies, licensing terms and technical limits may require a modified execution or schedule.

15. Changes to fundamental inputs, scope changes and Revisions

15.1 Fundamental changes

After the Brief is finalised, a change to the business activity, business stage, business or brand name, core offer, target audience, primary market, delivery language, positioning premise, mandatory claims, logo route, visual world, voice, music direction or campaign objective is a fundamental scope change. The Studio is not required to rebuild completed or in-progress work around that change.

A change from one language to another, or the addition of a language, is not a correction. Translation, localisation, culturally adapted slogans, additional voice-over and duplicated exports require a separate paid scope.

15.2 Included Revision

Any included Revision is limited to the number, format, assets and boundaries stated on the product page. One Revision means one complete and consolidated list submitted once by the authorised contact through the official form. Several emails or messages do not create several rounds.

The Revision must remain within the approved target, positioning, strategic promise, verbal territory, visual direction, narrative concept and technical scope. A new route, wholesale re-creation, second logo concept, new script concept, new music direction or replacement brand world is outside scope.

Deliverables for which the product page allows correction of Clear Errors only do not include a creative Revision.

15.3 Out-of-scope requests

The Studio may reject an out-of-scope request, offer a paid change order, recommend Signature or Private Bespoke Brand World, or complete the original scope without the requested change. No additional work begins until the additional price, timing and scope are accepted in writing and any requested payment is received.

16. Communication and decision-making

The Client must appoint one authorised contact and decision-maker. The Client is responsible for gathering feedback from founders, employees, partners, investors, advisers or family members and submitting one consolidated response. Instructions from other persons are not binding unless confirmed by the authorised contact.

Standard packages include necessary operational email about missing information, technical questions, approval notices, permitted revisions, payment and legal notices. They do not include telephone calls, video meetings, WhatsApp, live chat, continuous correspondence, coaching, brainstorming, daily status reports or parallel feedback threads.

The Studio may require unsolicited or fragmented comments to be resubmitted through the official form. Excessive, abusive, threatening or repetitive communication may be restricted to the order record and official forms, without restricting statutory complaint or Consumer channels.

17. Client responsibilities, factual claims and approvals

The Client remains responsible for the legality and operation of their business, products, services, prices, claims, certifications, licences, advertising, customer experience and implementation of the Deliverables.

The Client must verify before publication every factual, comparative, environmental, health, financial, technical, performance or regulated claim, even where the Studio drafted its wording. The Studio may refuse unsupported, deceptive or risky claims and is not responsible for consequences of a Client publishing unverified or modified material.

Names, slogans, logos and campaign language are creative proposals, not legal clearance. The Client should obtain qualified trademark, copyright, advertising and sector advice before filing, investing heavily or making regulated use.

Changes required because the Client supplied incorrect, incomplete or late information are not Clear Errors and may require additional payment.

18. Client-provided materials and permissions

The Client represents and warrants that they own or have sufficient permission to provide and use every logo, trademark, photograph, video, recording, text, testimonial, dataset, confidential document, name, likeness, image and voice supplied to the Studio.

The Client authorises the Studio and its necessary service providers to host, copy, edit, transform and otherwise process those materials solely to perform, secure, administer and evidence the project, in accordance with the Privacy Policy and applicable law.

The Client must not upload unnecessary special-category or highly sensitive personal data, biometric templates, data about minors, trade secrets subject to special controls, unlawful surveillance material or third-party confidential information without first obtaining written confirmation that the Studio can accept it.

To the extent permitted by law, the Client is responsible for third-party claims, losses and reasonable costs arising from unlawful, infringing or unauthorised Client materials or instructions, except to the extent caused by the Studio's independent wrongdoing.

19. Unlawful, harmful or ethically unacceptable projects

The Studio will not knowingly create work that is unlawful, fraudulent, deceptive, exploitative, hateful, discriminatory, sexually exploitative, abusive, dangerous, intended to facilitate wrongdoing, or materially inconsistent with the Studio's reasonable ethical and reputational standards. The Studio may also refuse projects involving prohibited products, sanctions risk, rights violations, fabricated testimonials, misleading impersonation or claims that cannot lawfully or responsibly be supported.

This discretion will not be exercised on an unlawfully discriminatory basis.

If the Client accurately disclosed the nature of the project and the Studio declines it before material work begins, the amount received will be refunded. If illegality, rights risk or serious ethical concern is discovered later because facts were concealed, misstated or changed by the Client, the Studio may terminate immediately, decline to deliver unsafe or unlawful work, and retain or charge amounts lawfully attributable to work performed and non-recoverable costs. Mandatory Consumer rights remain unaffected.

20. External research and Brand Blueprint limitations

Any external research included in the Service is qualitative, public-source and decision-focused. The Studio may review direct and high-proximity competitors, alternatives, substitutes, adjacent categories, global analogues and negative examples selected in professional judgement. Client-provided links are seed inputs and do not limit or determine the sample.

Public sources show how third parties present themselves; they do not prove sales, quality, market share, customer perception, profitability or legal accuracy. Sources may change, become inaccessible or contain errors. Research is current only as of the recorded research period and may be limited by language, geography, paywalls, source quality, platform availability or sector restrictions.

The Service does not provide exhaustive intelligence, quantitative validation, customer interviews, paid-database investigation, due diligence, legal clearance or a guarantee that every relevant competitor has been identified. The Studio may pause the research stage if essential source-access capability is unavailable rather than silently provide a materially weaker substitute.

21. Delivery formats, access and storage

Deliverables are supplied in the formats stated on the product page or order-specific scope. Unless otherwise stated, reports and manuals are PDF; campaign visuals are final JPG and/or PNG; video is final MP4; audio is final WAV and/or MP3; and final logo exports may include PNG and SVG and/or PDF where technically appropriate.

Editable design files, raw footage, prompts, timelines, stems, source sessions, model settings, unused versions, research registers and internal working records are excluded.

Delivery may use Fileflare or a successor order-specific download service. The Client must promptly download, inspect and independently back up all files. The Studio does not provide indefinite hosting. Subject to technical availability, standard re-delivery support is limited to ninety (90) days after final delivery; later restoration may be unavailable or subject to a fee.

22. Inspection, Clear Errors and operational acceptance

The Client must inspect the final Deliverables promptly and report any Clear Error through the official channel within seven (7) calendar days after delivery. The notice must identify the file and objective error in one consolidated list.

The Studio will correct verified Clear Errors within a reasonable time without treating them as the included creative Revision. A source changing after the research date, subjective dissatisfaction, a new preference, a Client-supplied mistake or a disclosed AI limitation is not a Clear Error.

For a Business Client, failure to report a Clear Error within the seven-day window constitutes operational acceptance for the contractual correction process. This does not remove any remedy or conformity right that applicable law does not allow the parties to waive, including mandatory Consumer rights.

23. Intellectual property and licence

23.1 Payment condition

No licence or transfer of rights takes effect until the Studio has received full payment for the order and any agreed change orders.

23.2 Final bespoke work

Subject to full payment, third-party terms, AI-output uncertainty and applicable law, the Client receives a worldwide, perpetual commercial-use licence to use the final Deliverables to identify and promote the business named in the order.

For the final approved logo and the final bespoke branded composition of the Deliverables, the licence is exclusive as against intentional re-licensing by the Studio to another client, to the extent the Studio owns or controls the relevant rights. The Studio will not deliberately sell the same final branded composition to another business. This exclusivity does not extend to generic ideas, methods, styles, prompts, common words, typefaces, stock elements, licensed assets, AI-model elements, public-domain material, production techniques or independently generated similar output.

Slogans and short phrases may have limited or no copyright protection and are not guaranteed to be available or registrable as trademarks. The Client receives the right to use the delivered wording but no guarantee of legal monopoly or global uniqueness.

23.3 Third-party and AI elements

Stock, fonts, voices, music tools, software, models and other third-party elements remain subject to their own licence terms. AI-assisted material may not attract identical copyright protection in every country and may contain features similar to outputs created for others. The Studio does not guarantee copyright registration, trademark registration, collecting-society registration, Content ID eligibility, sync exclusivity, complete uniqueness or freedom from every third-party claim.

23.4 Studio retained rights

The Studio retains all rights in the B.H. Method, Beyond Homelands name and universe, pre-existing materials, know-how, templates, processes, prompts, internal research structures, rejected concepts, general production techniques and working files. No licence to those materials is implied.

The Client may not resell Deliverables as stock, templates, prompts, AI-training material or competing creative services, and may not falsely claim ownership of underlying third-party or Studio tools. Reasonable adaptation for the Client's own marketing is permitted, but the Studio is not responsible for modifications made by others.

24. Confidentiality, privacy of the work and portfolio use

Each party will use reasonable care to keep the other party's non-public business information confidential and will use it only for the contract. This duty does not apply to information already lawfully public, independently developed without use of confidential information, lawfully received without restriction, or required to be disclosed by law.

The Studio may share project information with personnel and service providers reasonably necessary to perform, secure, deliver and administer the Service, subject to applicable privacy and contractual safeguards. Standard service security is not a substitute for a negotiated non-disclosure agreement, data room, regulated-sector security schedule, embargo, white-label arrangement or exclusivity obligation; those requirements must be agreed in a bespoke written contract before purchase.

Final work remains non-public unless and until the Client publishes it or separately authorises portfolio use. The Brief will ask whether the Studio may display final public-facing Deliverables. If the Client does not give affirmative portfolio permission, the Studio will not publish the Client's final work as a case study or portfolio item. Even with permission, the Studio will not publish internal strategy reports, private customer data, confidential financial information or pre-launch secrets without separate consent.

Personal data is handled under the separate Privacy Policy, which explains the use of Shopify, payment providers, Hulk or successor forms, Fileflare or successor delivery, email, analytics and AI-production vendors. These Terms do not replace that Privacy Policy.

25. No commercial or legal outcome guarantee

The Studio will perform the purchased Service with reasonable professional care, subject to the stated scope, evidence, AI limitations and mandatory conformity standards.

The Studio does not guarantee sales, leads, bookings, followers, views, virality, advertising approval, search ranking, investment, funding, profitability, return on advertising spend, return on investment, trademark registration, copyright registration, audience reaction or business success. Results depend on factors outside the Studio's control, including the Client's offer, pricing, implementation, operations, media budget, market, legal compliance and customer experience.

26. Cancellation by a Business Client

Except where the product page expressly grants a cancellation right, a Business Client has no cooling-off right. Before the Project Start Date, the Studio may agree to cancel and refund any amount not reasonably allocated to onboarding, reserved capacity, completed review and non-recoverable costs.

After the Project Start Date, cancellation by a Business Client does not require the Studio to refund the first instalment. The Studio may also invoice any completed authorised work and non-recoverable third-party costs exceeding that instalment, but it will not charge more than the contract price for the original scope unless the Client separately approved additional work.

Cancellation does not entitle the Client to incomplete work, internal files or intellectual-property rights. The Studio may choose to deliver a completed and paid milestone if it is safe, lawful and independently usable, but is not obliged to package unfinished production.

27. EU/EEA Consumer withdrawal rights

27.1 Fourteen-day right

If the Client is a Consumer habitually resident in the European Union or European Economic Area and the contract is concluded at a distance, the Client normally has fourteen (14) calendar days from conclusion of the service contract to withdraw without giving a reason, subject to applicable exceptions and mandatory national law.

The Consumer may withdraw by using the Website function labelled "withdraw from contract here" or equivalent, by submitting the model withdrawal form, or by sending any other unequivocal statement to info@beyondhomelands.com before the period expires. The Studio will acknowledge an online withdrawal on a durable medium without undue delay and will make any refund required by law, normally using the original payment method and within the statutory period.

27.2 Request to start early

The Studio will not begin substantive performance during the fourteen-day period unless the Consumer separately and expressly requests an early start through an unticked checkbox or equivalent affirmative action and acknowledges that:

•      if the Consumer withdraws after performance has begun but before it is fully completed, the Consumer must pay an amount proportionate to what was actually provided up to the withdrawal notice, calculated in accordance with applicable law; and

•      once the Service has been fully performed, the Consumer loses the right of withdrawal if the legally required prior consent and acknowledgement were given.

Completing the Brief activates personalisation and, where the valid early-start request has already been given, allows the Studio to begin performance. Completing the Brief by itself does not automatically remove the statutory right of withdrawal.

If the Consumer does not request an early start, the Studio will wait until the withdrawal period has expired before setting the Project Start Date, even if the Brief is submitted earlier.

27.3 Personalised nature of the Service

The Service is personalised, but the Studio does not rely on that fact as a blanket exclusion of the Consumer's statutory right to withdraw from a service contract. Any loss of that right or payment for work performed will occur only in the circumstances permitted by applicable law.

27.4 Mandatory rights

The Consumer's statutory conformity, refund, remedy, local-law and jurisdiction rights are not limited by Sections 10, 11, 22, 26, 30 or 31 where those rights cannot lawfully be waived. If the Client selected "Business Client" incorrectly, that selection does not remove rights that the law objectively grants to a Consumer.

28. United Kingdom Consumers

A United Kingdom Consumer normally has fourteen (14) days after the day on which the service contract is entered into to cancel, subject to applicable law. The Consumer may use the model form or send any clear cancellation statement to info@beyondhomelands.com.

If the UK Consumer expressly requests performance during that period, they must pay for the proportion of the Service supplied before cancellation. The cancellation right ceases after full performance only where the Consumer made the required express request and acknowledged that the right would be lost once the Service was fully performed.

No provision of these Terms excludes rights under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, the Consumer Rights Act 2015 or other mandatory UK law.

29. Consumers in other jurisdictions

Consumers outside the EU/EEA and United Kingdom retain any mandatory rights under the law applicable to them. Unless mandatory law or the product page provides otherwise, there is no additional contractual cooling-off right after the Project Start Date. Any cancellation, refund and payment for work performed will be handled in accordance with applicable mandatory law and the closest valid provision of these Terms.

30. Suspension and termination by the Studio

The Studio may suspend performance for non-payment, missing or contradictory information, Client delay, rights or privacy concerns, abusive conduct, repeated scope expansion, security risk, prohibited content, unlawful instructions, platform risk or material breach.

Where the issue can reasonably be cured, the Studio will normally give written notice and a reasonable cure period. It may terminate immediately for illegality, fraud, threats, sanctions risk, serious rights violations, deliberate deception or conduct that makes continued performance unsafe or unlawful.

Termination does not require the Studio to deliver incomplete, unsafe, unlawful or unpaid work. Amounts paid, amounts due and any refund will be determined by the cause of termination, work actually performed, reserved capacity, non-recoverable costs and mandatory law.

31. Limitation of liability

31.1 Business Clients

To the maximum extent permitted by law, the Studio is not liable to a Business Client for indirect, incidental, special or consequential loss; loss of profit, revenue, opportunity, goodwill, reputation, anticipated savings, data or contracts; failed campaigns; platform decisions; or third-party claims arising from Client materials, instructions, modifications or implementation.

To the maximum extent permitted by law, the Studio's aggregate liability arising from a specific order is limited to the total amount actually paid to the Studio for that order.

31.2 Non-excludable liability and Consumers

Nothing excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud, wilful misconduct, death or personal injury caused by negligence, or any other liability subject to a mandatory rule. Consumer remedies and conformity rights remain fully effective to the extent required by law.

32. Force majeure and third-party dependencies

The Studio is not liable for delay or failure caused by events beyond its reasonable control, including power or internet failure, cyber incident, illness, natural disaster, epidemic, war, civil disorder, government action, sanctions, payment-provider interruption, Shopify or app outage, cloud failure, web-source unavailability, AI-model withdrawal, tool-policy change or third-party licence restriction.

The Studio may use a reasonably comparable substitute tool, modify the production method, pause the affected stage or extend the schedule. If a force-majeure event makes the essential Service impossible for an extended period, either party may terminate, with payment and refund determined by completed work, unavoidable costs and mandatory law.

33. Complaints and good-faith resolution

The Client should first send a complaint to info@beyondhomelands.com or through the dedicated order-linked form, stating the order number, facts, affected Deliverable and requested remedy. The Studio will acknowledge and consider the complaint within a reasonable business period.

Nothing in this process prevents a Consumer from using a statutory authority, court, alternative-dispute mechanism or other remedy available under mandatory law. The Client must not initiate a knowingly false or abusive chargeback; however, this sentence does not restrict a lawful payment dispute or Consumer remedy.

34. Governing law and jurisdiction

These Terms and each order are governed by Italian law, without prejudice to mandatory conflict-of-law rules.

For a Business Client, the courts of Milano, Italy, have exclusive jurisdiction, subject to any mandatory rule that requires a different court.

For a Consumer, the choice of Italian law does not deprive the Consumer of mandatory protections that would apply under the law of the Consumer's habitual residence. A Consumer may bring proceedings, and may be sued, only in the courts permitted by applicable mandatory consumer-jurisdiction rules.

35. Changes to Terms, severability, waiver and assignment

The version accepted at checkout governs the order. Later Website changes do not retroactively alter an existing order unless agreed in writing or required by law.

If a provision is held invalid or unenforceable, it will be interpreted or reduced only to the minimum extent necessary, and the remaining provisions continue in effect. A failure or delay in enforcing a right is not a permanent waiver.

The Client may not transfer the order or licence to another brand, business or person without the Studio's written consent. The Studio may use contractors and service providers to perform the Service and may transfer the contract as part of a lawful transfer of the relevant business, provided that mandatory Client rights are preserved.

36. Language

These Terms are written in English for the international Website. If a courtesy translation is provided, the English version prevails for a Business Client to the extent permitted by law. A Consumer retains any mandatory right to clear pre-contract information and contract terms in a language required by applicable law.

37. Important Scope and Production Information.

The following provisions apply only where the relevant research, strategic, creative or audiovisual work is included in the specific service purchased, as described on the applicable product page.

This service does not constitute a complete operational, financial, customer-data or legal audit and does not guarantee that repositioning will improve commercial performance. The included research is qualitative, based on publicly available sources and focused on supporting strategic brand decisions.

It is not quantitative or primary market research and does not include customer interviews or surveys, representative samples, market sizing, statistical demand validation, paid-database research, exhaustive competitor intelligence, a business plan, financial validation, legal due diligence, legal advice, trademark clearance or proof of commercial viability. No guarantee of sales, growth or commercial performance is provided.

One consolidated strategic and creative direction is included. Multiple alternative strategies, unrelated creative routes, competing logo concepts or open-ended creative exploration are outside the standard scope. Requests resulting from a change of preference after approval are treated as additional paid work.

The included film revision round covers consolidated minor editing adjustments and is subject to technical feasibility. Changes requiring scene regeneration, new visual elements, substantial character or location alterations, a new concept, a new script or a departure from the approved creative direction are outside the standard scope and may require additional paid production. Corrections necessary to align the film with the approved creative materials remain included.

The final result is one coherent identity system designed to make the business’s existing value easier to recognize and strengthen its clarity, distinction and consistency.

Visual materials, including images and videos, are created using AI-assisted production tools under the Studio’s creative direction.

Due to the technical nature of generative AI, certain highly specific requests involving exact faces, movements, objects, environments, continuity or visual details may not be reproducible with complete precision. The Studio will therefore interpret the approved creative direction within the technical capabilities of the production tools and cannot guarantee the exact execution of every individual visual request.

Minor visual inconsistencies or variations may occur between generated scenes. These will be reduced through selection, editing and post-production whenever reasonably possible, but cannot always be eliminated completely.

38. Specific approval by Business Clients under Italian law

Where Articles 1341 and 1342 of the Italian Civil Code apply, the Business Client specifically approves, after separate review, the following provisions: Section 3 (order of precedence); Section 5.4 (reclassification and consequences of inaccurate scope information); Section 8.2 and 8.3 (allocation of first instalment and payment independent of Client delay); Section 8.5 (withholding Deliverables and licences); Section 10 (Client inactivity, administrative closure and retention of first instalment); Section 11 (suspension and termination for non-payment); Section 12 (non-guaranteed delivery estimates and queue changes); Section 13 (Creative Direction approval limits); Section 15 (scope changes and Revision limits); Section 16 (communication limitations); Section 18 (Client warranties and responsibility for supplied material); Section 22 (inspection deadline and operational acceptance); Section 23 (licence limitations and retained rights); Section 26 (Business Client cancellation); Section 30 (suspension and termination); Section 31 (limitation of liability); Section 32 (force majeure); Section 34 (Italian law and exclusive B2B jurisdiction); Section 35 (severability, waiver and assignment); and Section 36 (language precedence).

This specific approval must be collected separately from general acceptance of the Terms where required by law.

Model Withdrawal Form for Consumers

Complete and return this form only if you wish to withdraw from the contract. You may instead use the online withdrawal function or send any other unequivocal statement.

Email: info@beyondhomelands.com

I/We hereby give notice that I/We withdraw from my/our contract for the following Service:

Service ordered: ______________________________________________

Order number: ________________________________________________

Order date: __________________________________________________

Consumer name: _______________________________________________

Consumer address: _____________________________________________

Consumer email: _______________________________________________

Signature (only if submitted on paper): ___________________________

Date: ________________________________________________________